Google Shopping Management

Google Shopping Experts

Prolonged success with Google Shopping Management requires action, by customizing the Google Merchant Center feed and maneuvering ad visibility levers within AdWords.
The ease of comparison shopping is one of the many draws of the online marketplace, and with Google Shopping, it is made even easier for the user. One of the advantages of Google Shopping for consumers is the ability to search for products not only by price but also by features. By listing your products, you can have your items available for consumers to browse and choose from at the precise moment they are researching and making their buying decision.

With big-name shopping sites like Amazon ranking at the top of search results, it can be difficult to increase online sales through SEO alone. Google Shopping and related Product Listing Ads (PLAs) are two of the best ways to get your products in front of consumers and into their search results Google Shopping Management.

But, to be found, you first need to be listed, and that is where our PPC management team comes into play. Our Google marketing experts have a wealth of experience listing products with Google Shopping and creating PLAs for businesses, helping get their unique items found – and more importantly purchased – successfully.

  • Bid & Performance Optimization
  • Profit-Driven Bid Management
  • Audience Targeting
  • Feed Management

Grow Your Business

Google Shopping is a Pay-Per-Click advertising option that is as profitable for sellers as it is for the shoppers themselves. Consumers are able to easily compare product details as they search, and as the seller, you are able to promote your products and their advantages.

Promote your inventory

Shopping ads increase product impression thereby exponentially increasing your number of potential customers!

Increase targeted traffic

Google Shopping ads historically produce a higher clickthrough rate (CTR) than traditional text ads. By driving targeted traffic to your website.

Reach more leads

By including product images and details right within your ad, consumers are better able to tell if your items fit their need.

Advantages of Google Shopping

Bridging the gap between technology and the human experience

Better Quality Leads

People who search for products on Google have already done their research and are close to making a buying decision.

Higher Conversion Rates

Google Shopping ads have a 26% higher conversion rate compared to text-only ads. Cost-per-click is reduced by as much as 23%.

Easier to Manage

PLAs are much simpler to manage on the back end easing reducing workflow. With no keywords, Google uses your product data feed to match your products to searches.

Broader Reach

With Google Shopping ads multiple products can appear with a single query boosting exposure for your entire product line. Helping you raise awareness of new and related products

Stand Out

Google Shopping ads appear at the top of search results and attract shoppers that have done their research with highly targeted and clear product offerings.

Grab Attention

PLAs are the only ads in the search results featuring a photo. Visual appeal is key in Google Shopping optimization, attracting buyers and making them more likely to click and land on your product page!

Create Immediate Sales with PPC Marketing for eCommerce

Strategic eCommerce advertising that drives targeted traffic to your
product pages and increase conversions.

Why is it smart to invest in PPC?

Simple; there is no better place to be seen then at the top of search results

Pay-Per-Click Advertising is a strategy followed by millions of businesses to drive traffic or customers with purchase intent to their website try Google Shopping Management.

In today’s marketplace, it is next to impossible to get a position on page one of Google organically. Pay-per-click services are

the best way to put your products on top and increase conversions.

Spend $50 to Get $100 Adwords Credit Free from Google

Our team of PPC experts will help you effectively utilize your $50 free PPC credit offered by Google Adwords. We will help you set-up your account, create your first ad campaign and get you started!

Search Ads

Search Ads help attract customers with specific goals to optimized landing pages of your website relevant to their search query.

Every day thousands of people search for specific products on Google. Search Ads help you target them and convert them to customers using text ads.

Google Shopping Ads (PLA)

Google Shopping Ads PLA are one of the best advertising platforms for eCommerce merchants. They rely heavily on your product feeds that will be integrated with the Google merchant center.

These product feeds contains high-level details about your products and are optimized to a standard Google prefers. Google will match the search intent of users and consider factors such as bid price, product category, gender, and product condition (new, used, certified refurbished) to determine when to trigger your product ads.

Remarketing Ads

Remarketing ads will re-engage your past visitors. Not all visitors who visit your website will make a purchase. A large percentage will leave without making a purchase on their first visit.

Remarketing Ads re-engage them by showing ads of the products they viewed on your website when they are online. It has proven to be very effective in establishing brand recognition, and in bringing visitors back to your website when they are purchase ready.

Display Ads

Display Ads help attract customers to your products when they are not actively looking for them, in a well-timed and relevant manner.

Unlike search ads which work around keywords, display ads allow you to target webpages on specific topics or that have specific keywords. Banners Ads are placed on websites & blogs which contains articles or information closely related to your products. Display Ads targets customers who are researching products and encourages them to make a purchase.